Limelight Merchandise

  • We develop and design exclusive products for the theatre industry, events, and attractions.

  • Limelight Merchandise supplies merchandise products and logistics for theatre and live events worldwide, reaching the West End, National, and International venues for over twenty years. Limelight is a market leader in the creation of merchandise for branded children's theatre.

    Limelight is an industry leader in the design and supply of pantomime and novelty merchandise, understanding the significance of this core market and selling season for theatres offering our clients great customer service throughout the year.

    Our clients include E1, ITV, BBC, Live Nation, Silvergate, and DHX, to whom we offer product development from concept through to delivery.

  • Product Management

    Includes design, approval, manufacture, freighting and delivery to the point of sale.


    We pride ourselves on our customer service; offering experienced 'on the road' retail teams supplying all your live production merchandise.


    We work closely with licensors to create bespoke exclusive merchandising for your production, this has been carried out for clients including Fame, BFG, Lazy Town Live, Chitty Chitty Bang Bang, Octonauts, Ben & Holly’s Little Kingdom, In the Night Garden, Teletubbies, and Peppa Pig Worldwide.


    The Limelight Group has established an unrivalled reputation for its work with the children’s sector for its stage adaptations of branded licensed television productions. Limelight Merchandise work closely with Productions to develop and create bespoke merchandise for your productions. Limelight has the capacity to link your work onstage with the requirements of a substantial merchandising operation


Limelight develop and design new, traditional, and bespoke merchandise for the pantomime industry. With over twenty years’ experience, Limelight source and design the seasonal best sellers to ensure maximum impact and delight for your audience.


Limelight import directly from the Far East, so you benefit directly from our competitive pricing. Our prices translate into significant spend-per-head in this crucial sales period. Contact [email protected] for this seasons pantomime price list and sales enquiries.

Product Safety

All products are CE marked, tested for EN71 and ROHS regulations and WEEE compliant. This facilitates the safe disposal and recycling of electronic products.

Customer Service

The Merchandise team pride themselves on their availability and friendly customer service, understanding the need for short notice resupply to maximise your sales. From product advice and to sales media the Limelight team are always on hand to ensure you make the most of the festive period. We also offer pre-season demonstrations of new products and best sellers for you and your staff. We can provide experienced on road retail teams for touring productions.


Here are a selection of brands and businesses we have had the pleasure of working with over the years. If you would like to discuss a project or production, get in touch.

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