The Limelight Group

  • The Limelight Group is an International production and merchandise company specialising in commercial children's theatre. Founded by Richard Lewis in 1996. Limelight operates across multiple territories, including the UK, Europe, USA, and Australia.

  • Limelight Productions produce and manage branded children's theatre, drama, and event theatre in the UK and internationally. Limelight Productions creative team offer adaptation, direction, design, tour booking, marketing, music and lyrics, production management and merchandise, including Peppa Pig Live worldwide, LazyTown Live, SpongeBob SquarePants, The BFG, Ben & Holly's Little Kingdom, Octonauts and Teletubbies. Limelight co-produces as Fierylight in association with Fieryangel productions, producing and investing in drama and musicals for both the west end and touring theatre.

    Limelight Merchandise develop and design exclusive products for the theatre industry, events, and attractions, specialising in pantomime and theatre merchandise. We supply merchandise solutions and logistics for the west end, touring, and international venues, offering a bespoke product design and development, overseeing licensing, quality control and delivery. Limelight merchandise takes care of all your merchandise logistics from concept to production with clients including BBC, ITV, E1, Silvergate & DHX.


Ben & Holly’s Little Kingdom

Ben and Holly are back with this enchanting fun packed show with all your favourite characters from the Little Kingdom. This Bafta award-winning Television animation from the creators of Peppa Pig is live on stage opening at the Churchill Theatre Bromley on January 27th and touring the UK & Ireland through to July 2017 Directed...

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The Wedding Singer

New touring production of the hilarious musical based on the hit Film The Wedding Singer. Opening February 10th at the Leicester Curve, and touring the UK through to October 2017. The musical that promises to get you dancing faster than your Dad at a wedding. Directed and choreographed by Nick Winston

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Babe the Sheep Pig

A heart-warming tale of friendship, adventure and bravery. Opening at the West Yorkshire Playhouse February 15th & touring the UK until September 2017. Join us for an enchanting family favourite, as the classic novel which inspired the Oscar-winning film Babe, is brought to life on stage, brimming with laughter, thrills, stunning puppetry and original music....

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Here are a selection of brands and businesses we have had the pleasure of working with over the years. If you would like to discuss a project of production, get in touch.

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