The Limelight Group

  • The Limelight Group is an International production and merchandise company specialising in commercial children's theatre. Founded by Richard Lewis in 1996, Limelight operates across multiple territories including the UK, Europe, USA, and Australia.

  • Limelight Productions produce and manage branded children's theatre, drama, and event theatre in the UK and internationally. Limelight Productions creative team offer adaptation, direction, design, tour booking, marketing, music and lyrics, production management and merchandise, including Peppa Pig Live worldwide, LazyTown Live, SpongeBob SquarePants, The BFG, Ben & Holly's Little Kingdom, Octonauts and Teletubbies. Limelight co-produces these productions as Fierylight, a partnership with Fiery Angel productions. Limelight have also produced, co-produced, and invested in a number of Touring and West End shows, including the West End hit ‘Ghost Stories’, ‘Goodnight Mister Tom’, ‘Babe’ and most recently, the stage premiere of hit TV series 'Some Mothers Do 'Ave 'Em'. Limelight work with the leading writers, directors, designers, illustrators, creatives, and actors to create quality productions which deliver creatively and commercially.

    Limelight Merchandise develop and design exclusive products for the theatre industry, events, and attractions, specialising in pantomime and theatre merchandise. We supply merchandise solutions and logistics for the west end, touring, and international venues, offering a bespoke product design and development, overseeing licensing, quality control and delivery. Limelight merchandise takes care of all your merchandise logistics from concept to production with clients including BBC, ITV, E1, Silvergate & DHX.


Peppa is back on tour with her Best Day Ever

Peppa is back on tour with her Best Day Ever Peppa Pig is excited to be going on a special day out with George, Mummy Pig and Daddy Pig – it’s going to be her best day ever! Get ready for a road-trip full of fun adventures. From castles to caves, dragons to dinosaurs and ice-creams...

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Novelty Brochure 2019/20

It's that time of year again! Our brand new novelty brochure is now available for your Halloween, Firework and Light-Trail events as well as Pantomimes. We are currently running our "Earlybird Discount" which is 5% off all stock lines for orders placed and paid for in full by 30th September 2019. Contact us now for further information on 020 8853 9570 or email us at

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Introducing ‘Peppa Pig: My First Concert’

Introducing ‘Peppa Pig: My First Concert’   Peppa and her family are going to the Queen Elizabeth Hall Peppa Pig, along with Mummy Pig, Daddy Pig and George, will visit the Queen Elizabeth Hall for Peppa Pig: My First Concert, a fun, interactive introduction to a live orchestra for ages 18 months and older. Peppa...

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Here are a selection of brands and businesses we have had the pleasure of working with over the years. If you would like to discuss a project or production, please get in touch.

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