The Limelight Group

  • The Limelight Group is an International production and merchandise company specialising in commercial children's theatre. Founded by Richard Lewis in 1996, Limelight operates across multiple territories including the UK, Europe, USA, and Australia.

  • Limelight Productions produce and manage branded children's theatre, drama, and event theatre in the UK and internationally. Limelight Productions creative team offer adaptation, direction, design, tour booking, marketing, music and lyrics, production management and merchandise, including Peppa Pig Live worldwide, LazyTown Live, SpongeBob SquarePants, The BFG, Ben & Holly's Little Kingdom, Octonauts and Teletubbies. Limelight co-produces these productions as Fierylight, a partnership with Fiery Angel productions. Limelight have also produced, co-produced, and invested in a number of Touring and West End shows, including the West End hit ‘Ghost Stories’, ‘Goodnight Mister Tom’, ‘Babe’ and most recently, the stage premiere of hit TV series 'Some Mothers Do 'Ave 'Em'. Limelight work with the leading writers, directors, designers, illustrators, creatives, and actors to create quality productions which deliver creatively and commercially.

    Limelight Merchandise develop and design exclusive products for the theatre industry, events, and attractions, specialising in pantomime and theatre merchandise. We supply merchandise solutions and logistics for the west end, touring, and international venues, offering a bespoke product design and development, overseeing licensing, quality control and delivery. Limelight merchandise takes care of all your merchandise logistics from concept to production with clients including BBC, ITV, E1, Silvergate & DHX.


Introducing ‘Peppa Pig: My First Concert’

Introducing ‘Peppa Pig: My First Concert’   Peppa and her family are going to the Queen Elizabeth Hall Peppa Pig, along with Mummy Pig, Daddy Pig and George, will visit the Queen Elizabeth Hall for Peppa Pig: My First Concert, a fun, interactive introduction to a live orchestra for ages 18 months and older. Peppa...

Read More

Peppa Pig is heading back to the West End

Peppa Pig is heading back to the West End   Peppa Pig’s Adventure will be at the Theatre Royal Haymarket over the festive season!   Peppa Pig, George and their friends are back in the brand new live show Peppa Pig’s Adventure, which has been touring the UK since 2017. Join Peppa as she gets...

Read More

Some Mothers Do ‘Ave ‘Em

Joe Pasquale will star as the loveable but accident-prone Frank Spencer in the first ever stage production of the classic 1970s TV comedy, Some Mothers Do ‘Ave ‘Em. Sarah Earnshaw will play his long-suffering wife Betty and Susie Blake his disapproving mother-in-law, Mrs Fisher. The stage adaptation has been written by Guy Unsworth, based on...

Read More


Here are a selection of brands and businesses we have had the pleasure of working with over the years. If you would like to discuss a project or production, please get in touch.

Contact Us