Limelight Merchandise

  • We design, develop, source and import high-quality products for the theatre industry, events, and attractions.

  • Limelight Merchandise has over 25 years of experience in live event product sales and theatre merchandising. We are experts in the creation, import, supply and sales management of merchandise for branded children's theatre.

    We are also an industry leader in the design and supply of pantomime and novelty merchandise, understanding the significance of this core market and selling season for theatres, and offering clients great customer service throughout the year.

    Our clients include EOne, ITV, BBC, Live Nation, Silvergate, and DHX, to whom we offer product development from concept through to delivery.

    With the cost-of-living crisis this year impacting on the availability of people’s personal finances, we recommend limiting your range focussing on items that sell in high volume with the best profit yields - our brochure continues to reflect this. To also help the current financial situation we have decided to freeze our 2022 prices for this year, hopefully this assists you to maintain your margins.

    In the last 4 years we have been working hard to provide a much sought after environmentally friendly unit. Last year, we were able to accomplish this and trial the unit which is a 95% biodegradable/re-cyclable light-up wand! We have had some very positive feedback and are making this unit available again this year, but stocks are very limited. We would love to discuss the attraction and availability of this unit. If you are interested in trialling a box, we would highly recommend you reserve this now while stocks last.

  • Product Management

    We develop entire ranges for our clients, using our years of experience to identify the best products for the individual brand within its specific live context. We have the capability to take products from initial concepts all the way through design, approval, manufacture and import to delivery at point of sale.


    We pride ourselves on our customer service; offering experienced 'on the road' retail teams who work with venues to get the most out of the selling period and deliver the best experience for patrons.

    Licensed Product

    The Limelight Group has established an unrivalled reputation for its work in the children’s sector and its stage adaptations of branded television productions. Our merchandise team works closely with licensors to create exclusive merchandising for productions and events. Previous productions include Peppa Pig worldwide, Teletubbies, Fame, BFG, Lazy Town Live, Chitty Chitty Bang Bang, Octonauts, Ben & Holly’s Little Kingdom and In the Night Garden.


    Limelight Merchandise has a wealth of knowledge relating to every aspect of the development process. With long-established relationships in the Far East and years of experience in events sales, we've got the know-how to create exclusive new products which are potent in a live event setting.

Pantomime Products

Limelight design, develop and source new, traditional, and bespoke merchandise for the pantomime industry. With over twenty five years’ experience, Limelight create and find the seasonal best sellers to ensure maximum impact and delight for your audience.

Pantomime Prices

Limelight import directly from the Far East, so you benefit directly from our competitive pricing. Contact for this season’s pantomime price list and sales enquiries.

Product Safety

All products are CE marked, comply with EN71 Part 1, 2 and 3  and ROHS regulations and are WEEE compliant (this facilitates the safe disposal and recycling of electronic products).

Customer Service

The Merchandise team pride themselves on their availability and friendly customer service, understanding the need for short notice resupply to maximise your sales. From product advice to sales the Limelight team are always on hand to ensure you make the most of the festive period. We also offer pre-season demonstrations of new products and best sellers for you and your staff. We can provide experienced on road retail teams for touring productions.


Here are a selection of brands and businesses we have had the pleasure of working with over the years. If you would like to discuss a project or production, please get in touch.

Contact Us